Currently, Instagram is one of the great hens of the golden eggs of the Facebook empire, and it is because of the advertising potential it has as a social network. Having cost "only" 1 billion dollars, it is estimated that Instagram already accounts for more than 30% of the income of Mark Zuckerberg. Advertising is increasingly present in Stories and in the feed , something verifiable by any user.
According to The Verge , Instagram has announced that the 'Explore' section, one of the remaining ad virgins, will receive them. Of course, the ads will not appear in the grid in small size , but when the user opens one of the recommended publications and begins to scroll vertically where they appear. The operation today is the same, but as we say, without ads.
Facebook continues to squeeze its social network for millennials
In other sections, Instagram shows ads every three or four posts, and after spending three or four contacts from our contacts in the Stories, so chances are that the ads that reach 'Explore' have that periodicity. The ads will be both photos and videos, and the first one arrives today at IGTV .
The ads will not arrive immediately to 'Explora', but it will be necessary to wait a few months while Instagram negotiates with different collaborators during the next weeks. According to The Verge Susan Buckner Rose, director of Instagram product, a section is a good place for ads, because that's where people are most open to discovery: you'll discover accounts, people or brands that still don't follow. It also clarifies that the grid has nothing that prevents the ads from showing there, so it should not be ruled out that they can reach it in the future.
About a year ago, Facebook warned shareholders that it was running out of space to place ads on the web and in the mobile applications of the blue social network , which generated some uncertainty for the future. Even so, Facebook has continued to grow in revenue and profits, which indicates that although a similar message could come from saturation on Instagram, the fact that users continue to grow will continue to report a lot of revenue.
About a year ago, Facebook warned shareholders that it was running out of space to place ads on the web and in the mobile applications of the blue social network , which generated some uncertainty for the future. Even so, Facebook has continued to grow in revenue and profits, which indicates that although a similar message could come from saturation on Instagram, the fact that users continue to grow will continue to report a lot of revenue.
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