Facebook has just announced that advertising messages within Messenger are already open to all advertisers. The new movement of the company had leaked at the beginning of the year, now as part of the last update to the platform, this function is open to any advertiser who wants to use it.

This means that you could now find ads in your News section that would allow you to click to go directly to a conversation in Messenger with a brand or company. In addition to this, if you have had any type of conversation in the past with any company, it could pay Facebook to send you sponsored messages through Messenger .
Facebook began testing these ads about six months ago with a small group of brands and users. Today, during the Web Summit 2016 in Dublin, the vice president of Facebook messaging products, David Marcus has announced that thanks to the initial success that companies had in reaching users through Messenger , the company has decided to expand the feature .

"Users will have control"

The company led by Mark Zuckerberg wanted to emphasize that users will have control over interactions. If at any time a company tries to start a conversation with you and you are not interested, you can block them .
Advertising within Messenger will also take advantage of the chatbots that the social network presented recently. The main objective of these was to allow users to communicate with companies without having to download an additional app and deal with customer service. Everything sounds very nice, but the chances of the function ending up bothering many are high.
That Facebook promises that the user will have full control is also not a great relief. Many have been promises in the past that have not been fulfilled. After stating that they would never share WhatsApp data with Facebook, they have ended up doing so without leaving users the option to refuse.
The company's latest financial results have been enormous, with immense profits led by mobile advertising . However, Facebook fears that the growth of this will begin to decrease and it is not surprising that it is looking for new ways to raise revenue with one of its most popular mobile applications. Messenger has more than one billion active users per month, a huge market that is now completely open to advertisers.